This Data Protection Notice ("Notice") sets out the basis which AKU ERP ("we", "us", or "our") may collect,
use, disclose or otherwise process personal data of our customers in accordance with the Personal Data
Protection Act ("PDPA"). This Notice applies to personal data in our possession or under our control,
including personal data in the possession of organisations which we have engaged to collect, use, disclose
or process personal data for our purposes.
Personal Data
As used in this Notice:
"customer" means an individual who (a) has contacted us through any means to find out more about any goods
or services we provide, or (b) may, or has, entered into a contract with us for the supply of any goods or
services by us; and
"personal data" means data, whether true or not, about a customer who can be identified: (a) from that
data; or (b) from that data and other information to which we have or are likely to have access.
Depending on the nature of your interaction with us, some examples of personal data which we may collect
from you include name, email address, telephone number, employment information and business contact
information, including company name, company domain, company location, and any notes voluntarily provided
in the enquiry form.
Other terms used in this Notice shall have the meanings given to them in the PDPA (where the context so permits).
Collection, Use and Disclosure of Personal Data
We generally do not collect your personal data unless (a) it is provided to us voluntarily by you directly
or via a third party who has been duly authorised by you to disclose your personal data to us (your
"authorised representative") after (i) you (or your authorised representative) have been notified of the
purposes for which the data is collected, and (ii) you (or your authorised representative) have provided
written consent to the collection and usage of your personal data for those purposes, or (b) collection and
use of personal data without consent is permitted or required by the PDPA or other laws. We shall seek your
consent before collecting any additional personal data and before using your personal data for a purpose
which has not been notified to you (except where permitted or authorised by law).
We may collect and use your personal data for any or all of the following purposes:
- Performing obligations in the course of or in connection with our provision of the goods and/or services requested by you;
- Responding to, handling, and processing queries, requests, applications, complaints, and feedback from you;
- Managing your relationship with us;
- Complying with any applicable laws, regulations, codes of practice, guidelines, or rules, or to assist in law enforcement and investigations conducted by any governmental and/or regulatory authority;
- Any other purposes for which you have provided the information;
- Transmitting to any unaffiliated third parties including our third party service providers and agents, and relevant governmental and/or regulatory authorities, whether in Singapore or abroad, for the aforementioned purposes;
- Any other incidental business purposes related to or in connection with the above; and
- Contacting you to arrange, schedule, and follow up on a product demo, consultation, trial, or related enquiry about our services.
- Understanding your company's business needs, location, and requirements in order to assess suitability and provide relevant information about our services.
We may disclose your personal data:
- Where such disclosure is required for performing obligations in the course of or in connection with our provision of the goods and services requested by you;
- To third party service providers, agents and other organisations we have engaged to perform any of the functions with reference to the above mentioned purposes; or
- Where necessary to respond to demo requests, arrange product demonstrations, manage enquiries, provide information about our services, operate our website and related systems, or comply with applicable laws and regulatory requirements. This may include disclosure to our authorised personnel, cloud hosting providers, website and form service providers, email service providers, CRM or scheduling tools, professional advisers, and relevant government or regulatory authorities where required.
The purposes listed in the above clauses may continue to apply even in situations where your relationship
with us (for example, pursuant to a contract) has been terminated or altered in any way, for a reasonable
period thereafter (including, where applicable, a period to enable us to enforce our rights under a contract with you).
Withdrawing Your Consent
The consent that you provide for the collection, use and disclosure of your personal data will remain valid
until such time it is being withdrawn by you in writing. You may withdraw consent and request us to stop
collecting, using and/or disclosing your personal data for any or all of the purposes listed above by
submitting your request in writing or via email to our Data Protection Officer at the contact details
provided below.
Upon receipt of your written request to withdraw your consent, we may require reasonable time (depending on
the complexity of the request and its impact on our relationship with you) for your request to be processed
and for us to notify you of the consequences of us acceding to the same, including any legal consequences
which may affect your rights and liabilities to us. In general, we shall seek to process your request
within ten (10) business days of receiving it.
Whilst we respect your decision to withdraw your consent, please note that depending on the nature and
scope of your request, we may not be in a position to continue providing our goods or services to you and
we shall, in such circumstances, notify you before completing the processing of your request. Should you
decide to cancel your withdrawal of consent, please inform us in writing in the manner described above.
Please note that withdrawing consent does not affect our right to continue to collect, use and disclose
personal data where such collection, use and disclose without consent is permitted or required under
applicable laws.
Access to and Correction of Personal Data
If you wish to make (a) an access request for access to a copy of the personal data which we hold about
you or information about the ways in which we use or disclose your personal data, or (b) a correction
request to correct or update any of your personal data which we hold about you, you may submit your
request in writing or via email to our Data Protection Officer at the contact details provided below.
Please note that a reasonable fee may be charged for an access request. If so, we will inform you of the fee before processing your request.
We will respond to your request as soon as reasonably possible. In general, our response will be within
thirty (30) business days. Should we not be able to respond to your request within thirty (30) days after
receiving your request, we will inform you in writing within thirty (30) days of the time by which we will
be able to respond to your request. If we are unable to provide you with any personal data or to make a
correction requested by you, we shall generally inform you of the reasons why we are unable to do so
(except where we are not required to do so under the PDPA).
Protection of Personal Data
To safeguard your personal data from unauthorised access, collection, use, disclosure, copying,
modification, disposal or similar risks, we have introduced appropriate administrative, physical and
technical measures such as minimised collection of personal data, authentication and access controls
(such as good password practices, need-to-basis for data disclosure, etc.), encryption of data, and web
security measures against risks.
You should be aware, however, that no method of transmission over the Internet or method of electronic
storage is completely secure. While security cannot be guaranteed, we strive to protect the security of
your information and are constantly reviewing and enhancing our information security measures.
Accuracy of Personal Data
We generally rely on personal data provided by you (or your authorised representative). In order to ensure
that your personal data is current, complete and accurate, please update us if there are changes to your
personal data by informing our Data Protection Officer in writing or via email at the contact details
provided below.
Retention of Personal Data
We may retain your personal data for as long as it is necessary to fulfil the purpose for which it was
collected, or as required or permitted by applicable laws.
We will cease to retain your personal data, or remove the means by which the data can be associated with
you, as soon as it is reasonable to assume that such retention no longer serves the purpose for which the
personal data was collected, and is no longer necessary for legal or business purposes.
Transfers of Personal Data Outside of Singapore
We generally do not transfer your personal data to countries outside of Singapore. However, if we do so,
we will obtain your consent for the transfer to be made and we will take steps to ensure that your personal
data continues to receive a standard of protection that is at least comparable to that provided under the PDPA.
Data Protection Officer
You may contact our Data Protection Officer if you have any enquiries or feedback on our personal data
protection policies and procedures, or if you wish to make any request, in the following manner:
Contact No.: 83663045
Email:
technology@auntiekarenuniform.com
Effect of Notice and Changes to Notice
This Notice applies in conjunction with any other notices, contractual clauses and consent clauses that
apply in relation to the collection, use and disclosure of your personal data by us.
We may revise this Notice from time to time without any prior notice. You may determine if any such
revision has taken place by referring to the date on which this Notice was last updated. Your continued
use of our services constitutes your acknowledgement and acceptance of such changes.
Effective date: 31/05/2026 Last updated: 31/05/2026